Young, Wise, Undiscovered.

The theme of the TED conference this year is The Young. The Wise. The Undiscovered. We're excited to be a part of this event for many reasons, but this theme resonates particularly well with our specialty coffee community. The youthful exuberance of the barista team here at TED is evident and exemplifies this aspect of the theme. The wisdom, knowledge and skill that this group brings to the coffee experience here is remarkable. Furthermore, although you could hardly say these folks are undiscovered within our industry, as many of them are well-known barista champions and active, engaged members of the Barista Guild, we recognize that specialty coffee itself is largely undiscovered. We're working to enhance the awareness of specialty coffee by providing a stellar coffee experience for each attendee that we serve here this week. This remarkable group of knowledgable coffee professionals has stepped up to volunteer their time, away from their jobs and daily lives, and we're humbled by the energy and effort this team of baristas has put forth this week.